HOMESTEAD CAPITAL PARTNERS
Brand Color Standards
Canonical product color assignments. Every agent, every page, every component uses these and only these.
BASE BRAND
Forest Green
#1F3A2E
Primary brand. All base sections, nav, footer.
Paper White
#F7F5F0
Primary text on dark backgrounds.
Brand Gold
#C8A96A
Accent, labels, kickers. Invest primary.
PRODUCT COLOR SYSTEM
NAVIGATION PILL — LIVE PREVIEW
Build
Invest
Leverage
Grow
SHARED NEUTRAL — CHARCOAL
Charcoal
#2A2A2E
Paired with Leverage (aubergine) and Grow (orange) as the dark background neutral.
Canonical as of 2026-04-22 · Established by Paul Dolphin
Build = Blue #0057FF · Invest = Gold #C8A96A · Leverage = Aubergine #6B2D5E · Grow = Orange #E85D04
Charcoal #2A2A2E pairs with Leverage and Grow · Forest Green #1F3A2E is HCP base brand
Build = Blue #0057FF · Invest = Gold #C8A96A · Leverage = Aubergine #6B2D5E · Grow = Orange #E85D04
Charcoal #2A2A2E pairs with Leverage and Grow · Forest Green #1F3A2E is HCP base brand
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