DSCR — Facebook Cover Header Variations

Five generic DSCR Facebook Page cover headers. 851×315 (Meta canonical). Brand-identity covers — not lead-gen ads. No baked CTAs.

5 directions · cobrand HCP+NEXA white (att 11033) · compliance footer v4 (landscape) · MLO compliant · no Reg-Z trigger terms

#1

DSCR Facebook Cover #1 — Modern Minimalist Editorial

#1 · Modern Minimalist Editorial · jhoward att_id 17254

Rent Qualifies. W-2 Doesn't.

Neuro justification: Magazine-cover serif typography on cream activates editorial-trust schema; the quote-shaped headline triggers paraphrasing memory (sticky), while suburban roofline strip provides architectural grounding without dating the creative.

Format: 851×315 PNG · cobrand HCP+NEXA white (att 11033) · NMLS lockup right · EHL logo far-right · footer v4 landscape.

#2

DSCR Facebook Cover #2 — Architectural Showcase

#2 · Architectural Showcase · jhoward att_id 17255

DSCR Lending — Powered by Rent Income

Neuro justification: 4-property montage activates portfolio-diversity pattern in the dorsal stream; twilight palette signals premium without geo-anchoring; investor identity-priming via 'multiple doors' visual.

Format: 851×315 PNG · cobrand HCP+NEXA white (att 11033) · NMLS lockup right · EHL logo far-right · footer v4 landscape.

#3

DSCR Facebook Cover #3 — Risograph 2-Color Poster

#3 · Risograph 2-Color Poster · jhoward att_id 17256

DSCR Investment Loans — No W-2. No Tax Returns. Just Rent Income.

Neuro justification: Duotone halftone novelty interrupts the photo-monotony of the FB feed (scroll-stop); poster aesthetic signals craft and bypasses ad-skepticism; high-contrast headline scans in <1.5s on mobile.

Format: 851×315 PNG · cobrand HCP+NEXA white (att 11033) · NMLS lockup right · EHL logo far-right · footer v4 landscape.

#4

DSCR Facebook Cover #4 — Documentary Photographic Hero

#4 · Documentary Photographic Hero · jhoward att_id 17257

Built for the Rent-Income Investor

Neuro justification: Aerial golden-hour photo activates aspirational ventral-stream reward (this could be my portfolio); identity-statement headline ('built for the…') primes self-categorization rather than transactional ad-stance.

Format: 851×315 PNG · cobrand HCP+NEXA white (att 11033) · NMLS lockup right · EHL logo far-right · footer v4 landscape.

#5

DSCR Facebook Cover #5 — Editorial Numbers / Data

#5 · Editorial Numbers / Data · jhoward att_id 17258

$847K. 12 days. No W-2.

Neuro justification: Three numerical-data points sequenced (amount-speed-objection-removal) trigger episodic-memory tagging; Bloomberg-style serif borrows financial-press authority; cream/forest palette pre-cools cortisol.

Format: 851×315 PNG · cobrand HCP+NEXA white (att 11033) · NMLS lockup right · EHL logo far-right · footer v4 landscape.