V9 — Wide H1 (85-95% canvas)
NEW 2026-05-08H1 typography rendered at 85-95% canvas width using Bebas Neue (local OFL font) via h1_renderer_html.py. Auto-fit pt size targets Paul's request for "AS BIG AS POSSIBLE" headlines. Reason: at 85-95% width the headline becomes the dominant scroll-stop element on a 9:16 reel; V8 ran ~70% which left dead negative space at sides. White text + drop-shadow + gold accent on key term. Compare against V8 row below — Paul picks canonical for fanout.
V9 Reel 1
V9 Reel 2
V9 Reel 3
V9 Reel 4
V9 Reel 5
2026-05-08 - V9 H1 WIDE WIDTH
PM-Reels-V9-H1-WideWidth
V8 layout (Bebas Neue / subhead at top / photo full-bleed / VPB translucent / thin compliance footer) - but H1 sized 85-95% of canvas width for larger, more impactful headers. 5 messages. V8 proof preserved below for direct comparison; V7/V4/V3/V2/V1 preserved further down.
Decision ask: V8 (~70% width) vs V9 (85-95% width) - which becomes canonical for fanout?
V9 WIDE H1
V9 · Self Employed
Self-employed? The rents qualify.
H1 width: 90.09% · 973px / 1080px · Bebas Neue 150pt
ANATOMY
- #1 Subhead - top transparent overlay (gold, letter-spaced)
- #2 Headline (H1) - Bebas Neue 150pt - 90.09% width - gold accent on "rents"
- #3 Hero photograph - full-bleed (entire canvas)
- #4 Value Prop Block - translucent overlay (4a label / 4b bullets / 4c CTA right)
- #5 Padding zone - clear breathing room
- #6 Compliance footer - thin forest band (cobrand / NMLS / EHL)
V9 WIDE H1
V9 · Funded 18 Days
Funded in 18 days.
H1 width: 89.35% · 965px / 1080px · Bebas Neue 165pt
ANATOMY
- #1 Subhead - top transparent overlay (gold, letter-spaced)
- #2 Headline (H1) - Bebas Neue 165pt - 89.35% width - gold accent on "18"
- #3 Hero photograph - full-bleed (entire canvas)
- #4 Value Prop Block - translucent overlay (4a label / 4b bullets / 4c CTA right)
- #5 Padding zone - clear breathing room
- #6 Compliance footer - thin forest band (cobrand / NMLS / EHL)
V9 WIDE H1
V9 · Section 8
Section 8 income counts.
H1 width: 91.39% · 987px / 1080px · Bebas Neue 180pt
ANATOMY
- #1 Subhead - top transparent overlay (gold, letter-spaced)
- #2 Headline (H1) - Bebas Neue 180pt - 91.39% width - gold accent on "counts"
- #3 Hero photograph - full-bleed (entire canvas)
- #4 Value Prop Block - translucent overlay (4a label / 4b bullets / 4c CTA right)
- #5 Padding zone - clear breathing room
- #6 Compliance footer - thin forest band (cobrand / NMLS / EHL)
V9 WIDE H1
V9 · Built For Portfolios
Built for portfolios.
H1 width: 94.54% · 1021px / 1080px · Bebas Neue 150pt
ANATOMY
- #1 Subhead - top transparent overlay (gold, letter-spaced)
- #2 Headline (H1) - Bebas Neue 150pt - 94.54% width - gold accent on "portfolios"
- #3 Hero photograph - full-bleed (entire canvas)
- #4 Value Prop Block - translucent overlay (4a label / 4b bullets / 4c CTA right)
- #5 Padding zone - clear breathing room
- #6 Compliance footer - thin forest band (cobrand / NMLS / EHL)
V9 WIDE H1
V9 · Approved On Rent
Approved on the rent.
H1 width: 89.72% · 969px / 1080px · Bebas Neue 180pt
ANATOMY
- #1 Subhead - top transparent overlay (gold, letter-spaced)
- #2 Headline (H1) - Bebas Neue 180pt - 89.72% width - gold accent on "rent"
- #3 Hero photograph - full-bleed (entire canvas)
- #4 Value Prop Block - translucent overlay (4a label / 4b bullets / 4c CTA right)
- #5 Padding zone - clear breathing room
- #6 Compliance footer - thin forest band (cobrand / NMLS / EHL)
V8 PROOF · 2026-05-08
Self-Employed · Local-Font H1 at Top · Ideogram Abandoned
One proof-of-concept render. H1 typography rendered via local OFL font (Bebas Neue 118pt, letter-spacing -0.005em, line-height 1.0) — HTML/CSS via headless Chrome. Hero photograph full-bleed, value prop block translucent forest overlay, thin compliance footer. Reusable on every future render.
- #1 Hero photograph (Detroit brick · Yandura)
- #2 Headline H1 — Bebas Neue local font · "RENTS" gold accent
- #3a Block label "SELF-EMPLOYED INVESTORS"
- #3b 3 bullets (rental-income approval · DSCR ≥ 1.0 · close in LLC)
- #3c Inline CTA "Apply Now" gold pill, right-aligned
- #4 Padding zone between block and footer
- #5 Thin compliance footer (cobrand · NMLS lockup · EHL)
Holding for Paul verdict — fan-out queued behind approval.
2026-05-08 - V7 LAYOUT LOCK
PM-Reels-V7-Layout-Lock
Single locked layout. H1 transparent over photo, VPB translucent on photo with 4%+ padding zone, thin compliance band (7% canvas, 75% opacity). V4/V3/V2/V1 preserved below.
V7 LAYOUT LOCK
V7 Detroit Cashflow
Detroit duplexes still cashflow.
ANATOMY
- #1 Hero photo - full-bleed
- #2 Headline (H1) - Ideogram transparent over photo
- #3 Value Prop Block - translucent overlay (3a label / 3b bullets / 3c CTA)
- #4 Padding zone - clear breathing room
- #5 Compliance footer - thin forest band
V7 LAYOUT LOCK
V7 Self Employed
Self-employed? The rents qualify.
ANATOMY
- #1 Hero photo - full-bleed
- #2 Headline (H1) - Ideogram transparent over photo
- #3 Value Prop Block - translucent overlay (3a label / 3b bullets / 3c CTA)
- #4 Padding zone - clear breathing room
- #5 Compliance footer - thin forest band
V7 LAYOUT LOCK
V7 Section 8
Section 8 income counts.
ANATOMY
- #1 Hero photo - full-bleed
- #2 Headline (H1) - Ideogram transparent over photo
- #3 Value Prop Block - translucent overlay (3a label / 3b bullets / 3c CTA)
- #4 Padding zone - clear breathing room
- #5 Compliance footer - thin forest band
V7 LAYOUT LOCK
V7 BRRRR
BRRRR investors: the rents qualify.
ANATOMY
- #1 Hero photo - full-bleed
- #2 Headline (H1) - Ideogram transparent over photo
- #3 Value Prop Block - translucent overlay (3a label / 3b bullets / 3c CTA)
- #4 Padding zone - clear breathing room
- #5 Compliance footer - thin forest band
V7 LAYOUT LOCK
V7 No W-2
No W-2 required.
ANATOMY
- #1 Hero photo - full-bleed
- #2 Headline (H1) - Ideogram transparent over photo
- #3 Value Prop Block - translucent overlay (3a label / 3b bullets / 3c CTA)
- #4 Padding zone - clear breathing room
- #5 Compliance footer - thin forest band
DSCR Reels — Track 12 Final
5 motion reels (1080x1920 H.264 + AAC) rendered through the OpenPencil + ElevenLabs + ffmpeg ken-burns pipeline. Track 12 phase 2 + 3 deliverables — pauldolphin tasks #2550 + #2551.
H1 banner-style at top · Value Prop Block placement preserved · per Paul direct 2026-05-08
V3 → V4 fix per Paul direct: H1 headline moved to very top of canvas (0-16% banner) for magazine-cover proportion. Hero photo shifts down to 16-60%. Value Prop Block placement UNCHANGED at 60-90% (Paul likes it). H1 banner uses pre-rendered Ideogram H1 PNG library (atts 18616-18620) — content-cropped, scaled-fit, gold hairline separator at bottom of banner. Each card below shows numbered anatomy legend so Paul can reference parts (e.g. "fix #3c on reel #02").
| % | V3 (current) | V4 (target) |
|---|---|---|
| 0-16% | Hero photo (full-bleed) | H1 typography (TOP banner) |
| 16-50% | Hero photo (continued) | Hero photo (16-60%) |
| 50-65% | H1 typography | Hero photo (continued) |
| 60-90% | Value Prop Block | Value Prop Block (UNCHANGED) |
| 90-95% | Quiet zone | Quiet zone (unchanged) |
| 95-100% | Compliance footer | Compliance footer (unchanged) |
Detroit Cashflow
Detroit duplexes still cashflow.
- #1 Headline (H1) — TOP banner 0-16%, magazine-cover style. Pre-rendered Ideogram PNG (att
18618): "DETROIT DSCR. QUALIFY ON THE RENTS.". Gold hairline at bottom of band. - #2 Hero photo — full-bleed (16-60%, 845px), focal subject anchored on rule-of-thirds intersection
- #3 Value Prop Block (60-90%, UNCHANGED placement from v3 — Paul likes it):
- 3a Block label: "DETROIT INVESTORS" (top, gold, uppercase letter-spaced)
- 3b Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- 3c Inline CTA: "Run the Numbers" — RIGHT-ALIGNED at bottom of block
- Quiet zone (90-95%) — intentional negative space
- #4 Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
Detroit DSCR cashflow — Boston-Edison / Indian Village / East English Village qualify on rental income.
Static PNG #18963 · MP4 re-render = separate dispatch (out of scope per Paul)
Self Employed
Self-employed? The rents qualify.
- #1 Headline (H1) — TOP banner 0-16%, magazine-cover style. Pre-rendered Ideogram PNG (att
18620): "SELF-EMPLOYED? RENT QUALIFIES.". Gold hairline at bottom of band. - #2 Hero photo — full-bleed (16-60%, 845px), focal subject anchored on rule-of-thirds intersection
- #3 Value Prop Block (60-90%, UNCHANGED placement from v3 — Paul likes it):
- 3a Block label: "SELF-EMPLOYED INVESTORS" (top, gold, uppercase letter-spaced)
- 3b Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- 3c Inline CTA: "Apply Now" — RIGHT-ALIGNED at bottom of block
- Quiet zone (90-95%) — intentional negative space
- #4 Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
Self-employed angle — DSCR Blueprint underwrites the deal, not the W-2.
Static PNG #18964 · MP4 re-render = separate dispatch (out of scope per Paul)
Section 8
Section 8 income counts.
- #1 Headline (H1) — TOP banner 0-16%, magazine-cover style. Pre-rendered Ideogram PNG (att
18618): "DETROIT DSCR. QUALIFY ON THE RENTS. (theme reuse — message-aligned)". Gold hairline at bottom of band. - #2 Hero photo — full-bleed (16-60%, 845px), focal subject anchored on rule-of-thirds intersection
- #3 Value Prop Block (60-90%, UNCHANGED placement from v3 — Paul likes it):
- 3a Block label: "SECTION 8 INVESTORS" (top, gold, uppercase letter-spaced)
- 3b Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- 3c Inline CTA: "See If You Qualify" — RIGHT-ALIGNED at bottom of block
- Quiet zone (90-95%) — intentional negative space
- #4 Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
HAP-voucher rent qualifies the deal — same DSCR ratio, no penalty.
Static PNG #18965 · MP4 re-render = separate dispatch (out of scope per Paul)
18 Day Close
Funded in 18 days.
- #1 Headline (H1) — TOP banner 0-16%, magazine-cover style. Pre-rendered Ideogram PNG (att
18619): "21-DAY CLOSE ON RENTAL PROPERTIES.". Gold hairline at bottom of band. - #2 Hero photo — full-bleed (16-60%, 845px), focal subject anchored on rule-of-thirds intersection
- #3 Value Prop Block (60-90%, UNCHANGED placement from v3 — Paul likes it):
- 3a Block label: "FAST-CLOSE INVESTORS" (top, gold, uppercase letter-spaced)
- 3b Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- 3c Inline CTA: "Talk to a Lender" — RIGHT-ALIGNED at bottom of block
- Quiet zone (90-95%) — intentional negative space
- #4 Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
DSCR Blueprint — close fast on a property the rent qualifies.
Static PNG #18966 · MP4 re-render = separate dispatch (out of scope per Paul)
No Tax Returns
No tax returns required.
- #1 Headline (H1) — TOP banner 0-16%, magazine-cover style. Pre-rendered Ideogram PNG (att
18616): "Up to 80% LTV. No tax returns.". Gold hairline at bottom of band. - #2 Hero photo — full-bleed (16-60%, 845px), focal subject anchored on rule-of-thirds intersection
- #3 Value Prop Block (60-90%, UNCHANGED placement from v3 — Paul likes it):
- 3a Block label: "DSCR BLUEPRINT" (top, gold, uppercase letter-spaced)
- 3b Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- 3c Inline CTA: "Run the Numbers" — RIGHT-ALIGNED at bottom of block
- Quiet zone (90-95%) — intentional negative space
- #4 Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
DSCR Blueprint reads the rent roll, not your 1040.
Static PNG #18967 · MP4 re-render = separate dispatch (out of scope per Paul)
CTA inside Value Prop Block · per Paul direct 2026-05-08
Anatomy fix per reference_creative_anatomy_vocabulary_2026-05-08.md. CTA button moved INSIDE the bordered Value Prop Block (right-aligned at bottom of block) instead of being a separate zone above the compliance footer. Block height = content-height ONLY (no padding bloat). Subhead zone removed. V3 anatomy: Hero (0-50%) · Headline H1 (50-65%) · Value Prop Block (65-90%) · Quiet zone (90-95%) · Compliance footer (95-100%).
Detroit Cashflow
Detroit duplexes still cashflow.
- Hero photograph — full-bleed (0-50%), focal subject anchored on rule-of-thirds
- Headline (H1) — 120-160pt auto-fit, white + gold accent on keywords, gradient lift
- Value Prop Block (65-90%) — bordered translucent block containing:
- Block label: "DETROIT INVESTORS" (top, gold, uppercase letter-spaced)
- Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- Inline CTA: "Run the Numbers" — RIGHT-ALIGNED at bottom of block (Paul-direct 2026-05-08)
- Quiet zone (90-95%) — intentional negative space
- Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
Detroit DSCR cashflow — Boston-Edison / Indian Village / East English Village qualify on rental income.
Static PNG #18928 · MP4 re-render = separate dispatch
Self Employed
Self-employed? The rents qualify.
- Hero photograph — full-bleed (0-50%), focal subject anchored on rule-of-thirds
- Headline (H1) — 120-160pt auto-fit, white + gold accent on keywords, gradient lift
- Value Prop Block (65-90%) — bordered translucent block containing:
- Block label: "SELF-EMPLOYED INVESTORS" (top, gold, uppercase letter-spaced)
- Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- Inline CTA: "Apply Now" — RIGHT-ALIGNED at bottom of block (Paul-direct 2026-05-08)
- Quiet zone (90-95%) — intentional negative space
- Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
Self-employed angle — DSCR Blueprint underwrites the deal, not the W-2.
Static PNG #18929 · MP4 re-render = separate dispatch
Section 8
Section 8 income counts.
- Hero photograph — full-bleed (0-50%), focal subject anchored on rule-of-thirds
- Headline (H1) — 120-160pt auto-fit, white + gold accent on keywords, gradient lift
- Value Prop Block (65-90%) — bordered translucent block containing:
- Block label: "SECTION 8 INVESTORS" (top, gold, uppercase letter-spaced)
- Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- Inline CTA: "See If You Qualify" — RIGHT-ALIGNED at bottom of block (Paul-direct 2026-05-08)
- Quiet zone (90-95%) — intentional negative space
- Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
HAP-voucher rent qualifies the deal — same DSCR ratio, no penalty.
Static PNG #18930 · MP4 re-render = separate dispatch
18 Day Close
Funded in 18 days.
- Hero photograph — full-bleed (0-50%), focal subject anchored on rule-of-thirds
- Headline (H1) — 120-160pt auto-fit, white + gold accent on keywords, gradient lift
- Value Prop Block (65-90%) — bordered translucent block containing:
- Block label: "FAST-CLOSE INVESTORS" (top, gold, uppercase letter-spaced)
- Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- Inline CTA: "Talk to a Lender" — RIGHT-ALIGNED at bottom of block (Paul-direct 2026-05-08)
- Quiet zone (90-95%) — intentional negative space
- Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
DSCR Blueprint — close fast on a property the rent qualifies.
Static PNG #18931 · MP4 re-render = separate dispatch
No Tax Returns
No tax returns required.
- Hero photograph — full-bleed (0-50%), focal subject anchored on rule-of-thirds
- Headline (H1) — 120-160pt auto-fit, white + gold accent on keywords, gradient lift
- Value Prop Block (65-90%) — bordered translucent block containing:
- Block label: "DSCR BLUEPRINT" (top, gold, uppercase letter-spaced)
- Bullet stack: 3 vertical bullets, gold ✓ + benefit text
- Inline CTA: "Run the Numbers" — RIGHT-ALIGNED at bottom of block (Paul-direct 2026-05-08)
- Quiet zone (90-95%) — intentional negative space
- Compliance footer (95-100%) — single cobrand left + NMLS lockup + EHL image right
DSCR Blueprint reads the rent roll, not your 1040.
Static PNG #18932 · MP4 re-render = separate dispatch
Bigger H1 · Bigger bullets · Full-width CTA · Compressed vertical
Side-by-side: V1 (current) vs V2 (new layout addressing Paul 2026-05-08 feedback — text was too small, must take horizontal width, optimize for height, kill wasted vertical space). V2 zone allocation: hero 0-50% · H1 50-72% · bullets 72-90% · CTA 90-95% · compliance 95-100%.
Detroit Cashflow
Detroit duplexes still cashflow.
Self Employed
Self-employed? The rents qualify.
Section 8
Section 8 income counts.
18 Day Close
Funded in 18 days.
No Tax Returns
No tax returns required.
Original 5-reel layout with header band + small text. Retained for comparison.
Detroit Cashflow
Detroit duplexes still cashflow. · DSCR underwrites. The rents qualify, not your W-2.
Narration (5.016s) · Video (6.016s) · Voice: Eric (ElevenLabs)
Caption text
Detroit duplexes still cashflow. DSCR underwrites. The rents qualify, not your W-2. #DSCR #DSCRloan #realestateinvesting #Detroit Homestead Capital Partners NMLS #2587985 | NEXA Mortgage, LLC NMLS #1660690 (DBA NEXA Lending) | 5559 S Sossaman Rd Bldg #1 Ste #101, Mesa, AZ 85212 | Licensed in 47 states (excluding Massachusetts, New York, and Rhode Island) | Equal Housing Lender
Slug: dscr_reel_detroit_cashflow ·
PNG #18579 ·
MP4 #18580 ·
MP3 #18581
Self Employed
Self-employed? The rents qualify. · DSCR Investor Flex — no W-2, no tax returns, no DTI cap.
Narration (6.531s) · Video (7.531s) · Voice: Eric (ElevenLabs)
Caption text
Self-employed? The rents qualify. DSCR Investor Flex — no W-2, no tax returns, no DTI cap. #DSCR #DSCRloan #realestateinvesting #Detroit Homestead Capital Partners NMLS #2587985 | NEXA Mortgage, LLC NMLS #1660690 (DBA NEXA Lending) | 5559 S Sossaman Rd Bldg #1 Ste #101, Mesa, AZ 85212 | Licensed in 47 states (excluding Massachusetts, New York, and Rhode Island) | Equal Housing Lender
Slug: dscr_reel_self_employed ·
PNG #18582 ·
MP4 #18583 ·
MP3 #18584
Section 8
Section 8 income counts. · HAP-voucher rent qualifies the deal — same DSCR ratio, no penalty.
Narration (5.251s) · Video (6.251s) · Voice: Eric (ElevenLabs)
Caption text
Section 8 income counts. HAP-voucher rent qualifies the deal — same DSCR ratio, no penalty. #DSCR #DSCRloan #realestateinvesting #Detroit Homestead Capital Partners NMLS #2587985 | NEXA Mortgage, LLC NMLS #1660690 (DBA NEXA Lending) | 5559 S Sossaman Rd Bldg #1 Ste #101, Mesa, AZ 85212 | Licensed in 47 states (excluding Massachusetts, New York, and Rhode Island) | Equal Housing Lender
Slug: dscr_reel_section_8 ·
PNG #18585 ·
MP4 #18586 ·
MP3 #18587
18 Day Close
Funded in 18 days. · DSCR Blueprint — close fast on a property the rent qualifies.
Narration (7.471s) · Video (8.471s) · Voice: Eric (ElevenLabs)
Caption text
Funded in 18 days. DSCR Blueprint — close fast on a property the rent qualifies. #DSCR #DSCRloan #realestateinvesting #Detroit Homestead Capital Partners NMLS #2587985 | NEXA Mortgage, LLC NMLS #1660690 (DBA NEXA Lending) | 5559 S Sossaman Rd Bldg #1 Ste #101, Mesa, AZ 85212 | Licensed in 47 states (excluding Massachusetts, New York, and Rhode Island) | Equal Housing Lender
Slug: dscr_reel_18_day_close ·
PNG #18588 ·
MP4 #18589 ·
MP3 #18590
No Tax Returns
No tax returns required. · DSCR Blueprint reads the rent roll, not your 1040.
Narration (4.728s) · Video (6.0s) · Voice: Eric (ElevenLabs)
Caption text
No tax returns required. DSCR Blueprint reads the rent roll, not your 1040. #DSCR #DSCRloan #realestateinvesting #Detroit Homestead Capital Partners NMLS #2587985 | NEXA Mortgage, LLC NMLS #1660690 (DBA NEXA Lending) | 5559 S Sossaman Rd Bldg #1 Ste #101, Mesa, AZ 85212 | Licensed in 47 states (excluding Massachusetts, New York, and Rhode Island) | Equal Housing Lender
Slug: dscr_reel_no_tax_returns ·
PNG #18591 ·
MP4 #18592 ·
MP3 #18593
Internal preview page. Compliance: NMLS #2587985 · NEXA Mortgage, LLC NMLS #1660690 · Licensed in 47 states · Equal Housing Lender.