DSCR Wave 6 — Reimagined
13 new DSCR creatives derived from the social-messaging anatomy. Each reuses a different composition + style from the 13 examples we evaluated, rebuilt in HCP brand standards with NMLS, Equal Housing Lender lockup, and forest/gold/cream palette.
Click any thumbnail to enlarge. Use Approve / Revise / Reject + comment box per card to leave feedback. Selections are saved in your browser.
DSCR W6 #01 — Bullet-list anatomy
Qualify on rental income — not your W-2
DSCR explained: 6 borrower scenarios where rental-income qualification beats a W-2.
DSCR W6 #02 — Aerial center-stack
Three weeks from offer to keys
Investor-loan timing claim grounded in NEXA's DSCR benchmark.
DSCR W6 #03 — White panel on lifestyle
When banks say no, we say yes
DSCR for self-employed, LLC, and multi-property profiles W-2 underwriting can't see.
DSCR W6 #04 — Architectural anchor
Investors don't fit the W-2 mold
DSCR is built around property cash flow, not W-2 checklists.
DSCR W6 #05 — Cash flow > credit score
Bold typography only
DSCR's core proposition in 5 words.
DSCR W6 #06 — DSCR vs. Conventional
Side-by-side comparison
DSCR vs Conventional on 6 dimensions investors actually compare.
DSCR W6 #07 — Investor pull quote
"I bought 4 rentals on DSCR"
Composite story illustrating DSCR pacing for self-employed investors.
DSCR W6 #08 — 5-step checklist
5 things you need for a DSCR loan
What you need before talking to a DSCR specialist.
DSCR W6 #09 — Hero + headline
Scale your portfolio. Skip the W-2.
Portfolio-scale framing for the multi-property DSCR investor.
DSCR W6 #10 — 21-day stat
Average DSCR close: 21 days*
DSCR close-window claim with verifiable internal benchmark + scenarios-vary disclaimer.
DSCR W6 #11 — Q&A format
What makes DSCR right for me?
Four investor self-questions answered with DSCR's actual fit.
DSCR W6 #12 — Story carousel frame
From 1 rental to 12 in 3 years*
DSCR-paced portfolio growth, framed as composite investor story.
DSCR W6 #13 — Get pre-qualified
Get pre-qualified for DSCR — no W-2 required
Pre-qual CTA with same-day-callback secondary.
MLO Personal-Brand Variants
Three Jon-Howard-personally-branded compositions matching MLO-industry research templates. Same approve/revise/reject UI as the wall above.
DSCR W6 #14 — Jon MLO Variant A
Two-block stacked: portrait + signature card
Two-block stacked composition: Jon photo top, white-panel headline + bullet list + Jon signature card bottom, HCP/NEXA cobrand bottom-right.
DSCR W6 #15 — Jon MLO Variant B
Portrait left + 4 benefits stacked right
Portrait-hero left half + 4 stacked benefits right on forest. Now offering DSCR investor financing tagline. Cobrand bottom.
DSCR W6 #16 — Jon MLO Variant C
Title + 9-tile benefit grid + MLO card
Title-stack + 9 gold-bordered tiles + Jon photo card with NMLS lockup at bottom. Brand lockup bottom-right of card.
