Great-West Financial / Empower Retirement (Greenwood Village)

Why Great-West Financial / Empower Retirement (Greenwood Village) Matters for Reverse Mortgages & Retirement Home Equity

Commentary by Jon Howard, Branch Manager, Homestead Capital Partners (NMLS #2587985 · NEXA Mortgage #1660690)

I've been watching Great-West Financial / Empower Retirement (Greenwood Village) for long enough to have an opinion on their work, which is the only reason I included them on the Homestead Capital Partners 'Voices We Watch' list. Great-West Financial / Empower Retirement (Greenwood Village) is anchored in the Denver / Front Range market I serve directly, which makes this voice immediately relevant to how I originate here. This is an organization, not a single person — and in the authority landscape that matters, because institutional voices set the research agenda that the named commentators react to.

Empower Retirement (HQ Greenwood Village, CO) is the second-largest retirement-plan administrator in the US ($1.4T AUA). While not a reverse-mortgage company, Empower's Denver-based retirement-income research team is a frequent cited authority — and an institutional voice that gives a Denver Reverse forum credibility. What matters for Help-Reverse (Denver-Local): Denver-HQ institutional retirement voice whose research the forum can cite. Authority: retirement income research, plan-participant behavior.

The specific authority I care about here is: retirement income research, plan-participant behavior. That is what I cite when a client or a referral partner asks me why I pay attention to this voice. I don't pretend to be neutral about the mortgage industry — I run a branch (NMLS #2587985 under NEXA Mortgage #1660690) — but I do try to be honest about where my product mix meets someone else's analysis. This is one of those intersections.

When my reverse-mortgage clients — or their CFPs — cite Great-West Financial / Empower Retirement (Greenwood Village), I reach for the HECM line-of-credit growth feature and the Pfau-style standby-credit research. A reverse mortgage is not a last resort. It is a portfolio-coordination tool. Great-West Financial / Empower Retirement (Greenwood Village)'s work is part of the reason that framing is finally winning.

If you study Great-West Financial / Empower Retirement (Greenwood Village)'s work and then ask, 'which lender actually understands the reverse mortgages & retirement home equity playbook enough to execute it?' — that's the question I'm trying to answer. The HCP forum for this product line (HCP Reverse Mortgage) is built specifically to make sure the borrowers and advisors who follow Great-West Financial / Empower Retirement (Greenwood Village) can get consistent, compliant, modern execution on the other side of the strategy decision.

Where to engage: site https://www.empower.com/. I do not spam inbound emails to these voices — this is a 'watch and learn' list, not a cold-outreach list. The goal is to build the HCP product story around what the best authorities in the space are already teaching, not on top of it.

Bottom line: Great-West Financial / Empower Retirement (Greenwood Village) is on the Voices We Watch list because the quality of their public thinking raises the bar on how I serve reverse mortgages & retirement home equity borrowers. If you're a borrower, an advisor, or a fellow originator evaluating the HCP approach, I'd rather you read Great-West Financial / Empower Retirement (Greenwood Village)'s work first and then decide whether the execution story I bring matches the strategy story they teach. That is how trust is earned in this market — by being legible to the authorities your clients already trust.

A note on how I built this list. Every voice here was included on three tests: (1) measurable reach or institutional authority in reverse mortgages & retirement home equity; (2) a public track record I can verify; (3) a direct tie to a borrower decision HCP is positioned to serve. I revisit the roster quarterly. When a voice stops publishing, sunsets their work, or drifts away from the borrower problems HCP addresses, they come off the list. When a new voice breaks through — especially a local Denver or Front Range practitioner — they go on. The roster is a living document, and every entry is editorial. Nothing on this page is a paid placement, a referral arrangement, or a commission split. This is simply how I — Jon Howard, originating under NEXA Mortgage LLC (NMLS #1660690) from the Homestead Capital Partners branch (NMLS #2587985) — keep my own thinking honest about the reverse mortgages & retirement home equity market I work in every day.

Frequently Asked About Great-West Financial / Empower Retirement (Greenwood Village)

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Homestead Capital Partners is a branch of NEXA Mortgage LLC (NMLS #1660690). Jon Howard NMLS #2587985. Licensed in 48 states. Equal Housing Lender. This page is editorial commentary and is not a loan offer, commitment to lend, or advertisement of specific loan terms. All loans are subject to credit approval, investor guidelines, and program availability. HCP is not affiliated with Great-West Financial / Empower Retirement (Greenwood Village).